Case Studies
CLIENT: Jessica Canty | Personal Growth Coach
Integrated Marketing Campaign Activation
THE ASK: An HR consultant tasked our team with helping her to better define and clarify her services in helping young professionals advance in their careers so that they would be compelled to purchase her consulting offerings and career workbook.
THE APPROACH: We conducted market research to better assess and define the client’s ideal target market audience to develop a brand voice and messaging framework to:
- Tailor messaging that addressed the audiences’ pain points directly
- Highlight how the consultant was uniquely positioned to solve those challenges
- How they could elevate their careers by using her guidance and tools
Based on her business objectives, we implemented an integrated and multi-media digital campaign by using social media channels, LinkedIn, Facebook, Instagram, and X (formerly Twitter). We drove traffic to the campaign landing page experience, through organic and paid social efforts, where the audience could explore, learn more, book a consultation, and purchase a “work journal”
THE RESULTS: We generated a 200% increase in overall sales during a six-month campaign run.
CLIENT: IT'S REALLY KITA
Influencer Outreach
THE ASK: Engage influencers who would promote a Geechee t-shirt line to generate sales.
THE APPROACH: Since our client did not have a large following, nor was she well-known, and could not offer paid engagement for our influencer outreach, we sought out micro-influencers, familiar with Geeche culture, who would promote the t-shirt line in in-kind for complimentary t-shirts.
THE RESULTS: The outreach engaged 50 micro-influencers with a 6.3% response rate and grew t-shirt sales to 109% over 30 days.
Clients We Worked With
Press/Features
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